Thursday, 19 September 2013

The Economist

Today's post is going to be about The Economist. Reason: I've been made the Student Brand Ambassador for The Economist on campus at the University of Birmingham. Therefore, my role is to promote the brand to students on campus - however it can also be relevant to anybody with an interest in current news, whether it be economic, financial or political.

In general terms, The Economist is a fantastically well informed weekly newspaper that can be delivered to your door. Each issue gives a brief run-down of the political and business news of the week, then further goes on to give in depth articles on matters affecting Britain, the US, Europe, Asia, The Americas, business and finance.

The main audience I'm targeting, however, is students. The Economist acts as excellent supplementary reading for those studying degree courses in economics, finance, politics and many more. For students, this is invaluable. I found in my first year at university that having knowledge on current affairs was essential for my exams, with questions asking for real life exams to back up concepts being discussed. The fact I regularly read The Economist meant I was in a position to answer these questions. Second big selling point (similar to the first, I know) relates to the job market. Through personal experience, I've found out that interviews for spring weeks/internships/graduate jobs(I assume) all require you to know how your chosen industry is being affected by current affairs. A degree alone is no longer good enough, you need a lot of further knowledge about your chosen sector - and The Economist is a good way of getting this. The final selling point is for referencing terms. The deal gives you full access to The Economist online which gives you a fully searchable archive dating back to 1997. Perfect for pulling up past news as a reliable source for referencing in coursework and essay tasks.

The student deal currently being offered is a staggering 90% off of the standard price. It is now possible for students to get themselves 12 issues for £12, which will cover you for a term at university. After that period has expired you'll be paying £38 per 13 issues, however the offer is on a completely no contractual basis. The deal can be cancelled at any time, meaning as soon as the offer period has expired you can walk away from the subscription if you so wished. In addition, the subscription can paused for up to a period of 4 weeks. This is extremely useful during exam periods when there isn't the time to read and when on holiday or away from the home. The subscription can be restarted again with the click of a few buttons.

What's more if you sign up now you get a free mini speaker!

So, here's a brief summary of what The Economist is offering to students:
- 12 print issues for £12
- No contract, cancel the subscription at any time.
- Full access to The Economist online - giving an archive of news dating back to 1997.
- The ability to pause your subscription for up to 4 weeks.
- All of this available on your smart-phone and tablets. (iPhone, iPad, Android devices, Blackberry)
- Free mini speaker.

Follow this link to subscribe now: The Economist Subscription

If there's any other questions about The Economist feel free to comment and I'll be very happy to help you out as soon as I can.
Cheers guys.

1 comment:

  1. Hiiii,

    I see this was posted a long time ago, but I've an interview for this position and would love to know what that entailed! Also, what was your experience like as an ambassador? Thanks!